Monday, June 20, 2011

Barriers to Entry in Fashion Designing World

The world of Fashion Design is revolving, anything which is fashion today, is the old-hat tomorrow. The term Fashion, is an umbrella covering diversified aspects like clothing design, tailoring, footwear design, hand bags, jewelries, textile, furniture and many other accessories. As it is not stick to just one category thus one has to be very cautious while entering into fashion design world. Entrance in fashion industry is not as easy as people think. There are lots of barriers that you may come across upon entering in the fashion designing world, which will be discussed in this article.

For any business to run successfully, you have to remember that customer is always right. Customers’ preferences always differ as we know five fingers are not equal. Customers’ attitude towards brand and price is the first barrier to entry. So you have to offer them stuff according to their needs, desires and expectations. Competition is increasing at a fast paced, thus second barrier to enter in the fashion design world is stiff competition. What you have launched today will be offered by your competitors tomorrow with improved feature at a very low priced, thus it has made customer’s switching cost lower. New fashion comes every day, therefore, for entering into fashion world; you must have to bring something which has never brought before by anyone. research paper

Handling customers and dealing with competition is not a hard nut to crack, you can overcome these with proper strategies. But there is something which works as an uncontrollable barrier to entrance; we call it Government intervention in form of imposition of taxes, duties and other restriction which made it difficult for anyone to enter into fashion industry. To cope up with the rapidly changing fashion is really important; sometimes, you have come up with an idea, but before executing it, it has already been launched by anyone else. Thus slow moving with your planned actions is also one of the barriers to entry in the fashion designing world.

Mostly people find it difficult to enter into the field of fashion designing because of lack of knowledge, but it is really not a big deal. Professional degree in fashion design is an easiest way out to enter into the world of fashion. In this course of study, you are being taught about every ins and outs of fashion with creative skills to come up with latest designs. Creative and innovative minded people are always warmly welcomed in the fashion designing world.

No comments:

Post a Comment